Having influencer community is nearly obligatory at present: Anil Viswanathan

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Having influencer community is nearly obligatory at present: Anil Viswanathan Having influencer community is nearly obligatory at present: Anil Viswanathan

Anil Viswanathan, Senior Director, Marketing, Mondelez India, talks about the growing importance of social media influencers, brand safety and the company’s openness to experiment with new ideas. Edited excerpts from Mint’s first series of interviews with marketing directors capturing the dynamic and rapidly changing world of marketing: Her new Cadbury Dairy Milk campaign, refreshing the […] The..
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